Airheads Xtreme Sportsplex
FROM CHEWY TO EXTREME
How do we expand the Airheads brand by bringing our tangy & playful candy flavors to life by providing the opportunity for more fun in the day-to-day lives of our consumers?
We're taking airheads out of the candy aisle and into extreme entertainment.
Airheads endeavors to add more fun to everyday experiences and the sportsplex would be a natural extension of the Airheads Xtremes product line - seeking thrills and pushing boundaries.
a day in the park
- Obstacle Course
- Foam Pit
- Ropes Course
- Go Karts
- Skate Park
- Rock Wall
- Trampoline Park
- Cafe´/Bar
The Park
Advertising
AIR UP THERE
Platforms: Streaming Commercials
Concept: Tony Hawk & Snoop take flight that ends with a stunt landing in the Airheads Xtreme Sportsplex
Execution: Use streaming services and YouTube to promote the new Airheads Xtreme Sportsplex. Encourages viewers to visit the sportsplex on opening day.
DAIRHEADS EXTREME DAY
Concept: Launch a viral challenge where users share their most extreme or fun moments within the Airhead Xtreme Sportplex.
Execution: Partner with influencers to kickstart the challenge by showcasing their own “#DAirheadsXtremeDay”stunts.
Encourage followers to join by posting their daring or creative moments, with weekly prizes for the best submissions.
OPENING DAIR DAY
Event Overview: An all-day event featuring xtreme sports stunts, live entertainment, & VXP Meet-And-Greets.
Event Highlights:
- VXP Welcome & Red Carpet for xtreme sports athletes, influencers, and celebrities.
- Live Entertainment: Concert performances from Snoop Dogg, Wiz Khalifia, and others.
- Themed food and drinks available. VXP Cocktail hour with exclusive merchandise.
- Live streams on TikTok, Instagram, and Twitch with #XtremeSportsplexLaunch.