Hot Wheels Creator
Current issues
While Hot Wheels offers a wide variety of cars and track sets, the level of personalization for the physical products is limited.
With the rise of digital gaming and online experiences, traditional toy brands like Hot Wheels are competing for attention. Kids are more engaged with apps, video games, and digital content, making it challenging for physical toys to stand out.
Opportunity
Hot Wheels is inherently tied to the concept of imaginative play, where children build custom tracks, create stories, and engage in open-ended, hands-on experiences.
Children are accustomed to interactive and immersive experiences that combine physical and digital elements. Hot Wheels has already expanded into digital spaces, such as YouTube and video games to remain relevant.
How might Hot Wheels solve the lack of personalization for kids by launching an app and product that lets kids design and play with their own cars?
Home page
The home screen interface is clean and vibrant, featuring bold red buttons with yellow text that stand out against the iconic blue background.
With simple navigation options like "Visit My Garage" and "Create A New Car," it provides an intuitive and playful user experience that captures the fun and energy of the Hot Wheels brand.
picking your car
The first step in designing your own car is selecting a base model from the options provided at the bottom of the screen, setting the foundation for your unique creation.
selecting a color
The second step in designing your car is choosing a paint color from the selection of spray cans to customize the vehicle's exterior.
choosing a pattern
The third step is selecting a decal pattern to give your car a unique and dynamic look.
the intersection of design and play
After designing their car, kids can interact with their creation through an engaging interface where they can honk the horn, turn on the lights, and take a photo of their custom ride.
HoloDrive Cars allow kids to bring their digital designs to life by transferring their creations from the screen to a physical Hot Wheels car. Using advanced technology, the customized cars retain all the unique details kids add, from colors and decals to accessories.
Once their design is loaded, kids can race, play, and display their HoloDrive Cars in the real world, offering an immersive, hands-on experience. The combination of digital creation and physical play makes HoloDrive Cars a fun and innovative way for kids to engage with their own personalized Hot Wheels.