Kool-Aid Zing
Current issues
Perception as a Kids’ Drink.
Struggled to innovate in ways that resonate with modern consumers.
Limited Market Presence.
The Kool-Aid Man remains iconic but feels disconnected from current trends.
Opportunity
By leveraging its nostalgic appeal, Kool-Aid can position itself as a fun, approachable option in the competitive alcohol market, offering unique flavors and an unmistakable sense of playfulness.
This transformation aims to expand its audience, increase market share, and establish Kool-Aid as a go-to choice for social occasions, bridging the gap between childhood memories and modern adult lifestyles.
Advertising
The billboard harkens back to the original iconic, high-energy Kool-Aid marketing. By evoking nostalgia through the beloved character and his signature entrance, it ties the bold, modern flavors of Kool-Aid Zing to the brand's playful, party-centric roots. This connection reinforces brand recognition while attracting a new generation of fans.
social media
The introductory post for the new Kool-Aid product teases excitement and curiosity with a bold visual: the iconic Kool-Aid Man holding a cocktail. This unexpected twist sparks intrigue among loyal fans and new audiences. Without revealing details, the image hints at a more grown-up, fun side to the brand, leaving viewers guessing about what’s coming next. The post sets the stage for anticipation, encouraging engagement as fans speculate about the product and share their excitement across social media.
social media
The second post introduces the Kool-Aid Man's sister, a vibrant new character who embodies the fun, zesty personality of Kool-Aid Zing. This clever differentiation allows the brand to establish a unique identity for Kool-Aid Zing as a grown-up, cocktail-friendly product while maintaining a clear boundary from the original Kool-Aid marketed to children. Her presence bridges the gap between childhood nostalgia and adult indulgence, creating a distinct space for the new product without compromising the integrity of the original brand.
social media
The launch post for Kool-Aid Zing is a visual celebration of bold flavors and grown-up fun, featuring the sleek new can design. The post effectively announces Kool-Aid Zing as the ultimate party drink for those who grew up loving Kool-Aid and are ready to rediscover it with a zesty, modern edge.
the product
Kool-Aid Zing is a bold new twist on the classic drink you know and love, crafted for those looking to add a spark of excitement to their beverage experience. Designed to cater to a more mature yet fun-loving audience, Kool-Aid Zing delivers a punch of vibrant flavor and nostalgia, packaged in a sleek, eye-catching can. Featuring the Kool-Aid man's sister breaking through the design, it’s a playful nod to its roots while embracing a dynamic and refreshing identity.